215 184We are Inventors, Designers and Manufacturers of solution-based products for the Pet Industry.

Our passion for dogs drives our primary mission to raise awareness of the link between sense of touch and dog behavior. We are dedicated to creating dog-friendly solutions for harmony between dogs and their owners, to support greater and long term companionships.

Softouch Concepts, Inc. was established in 2002 by Mike and Linda Lady. The harness manufacturing was launched in their garage and moved to a commercial site in 2003. The product line consists of models made in different materials to meet the needs of both dogs and owners.

factoryOur leashes are the first support products to provide a complete training system.

The first patented Front-Connection™ harness was the SENSE-ation®. It offers extra comfort with Softouch™ webbing - the favorite harness for short coat dogs. In 2004 we developed our SENSE-ible® harness to offer the same patented design for a lower cost.

Our harnesses are sold world-wide to Trainers, Humane Societies, SPCAs, Shelters, Pet Stores, Veterinarians, and Dog Owners. We offer extensive product knowledge with training background and believe in quality and continuous improvement for customer satisfaction.

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Happy Customers

Thank you for all your help sizing the sensation harness for my Westie. He is between sizes and the small you recommended definitely fits him better. He had a Gentle Leader Easy Walk harness but it was too clunky and too heavy for him. Being a terrier, he is strong and can be quite a puller. Your...

M. Ramsell, Arizona
Feb 18, 2016

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