215 184We are Inventors, Designers and Manufacturers of solution-based products for the Pet Industry.

Our passion for dogs drives our primary mission to raise awareness of the link between sense of touch and dog behavior. We are dedicated to creating dog-friendly solutions for harmony between dogs and their owners, to support greater and long term companionships.

Softouch Concepts, Inc. was established in 2002 by Mike and Linda Lady. The harness manufacturing was launched in their garage and moved to a commercial site in 2003. The product line consists of models made in different materials to meet the needs of both dogs and owners.

factoryOur leashes are the first support products to provide a complete training system.

The first patented Front-Connection™ harness was the SENSE-ation®. It offers extra comfort with Softouch™ webbing - the favorite harness for short coat dogs. In 2004 we developed our SENSE-ible® harness to offer the same patented design for a lower cost.

Our harnesses are sold world-wide to Trainers, Humane Societies, SPCAs, Shelters, Pet Stores, Veterinarians, and Dog Owners. We offer extensive product knowledge with training background and believe in quality and continuous improvement for customer satisfaction.

Search Our Site

Happy Customers

I am so pleasantly surprised by how well behaved my dog is in the SENSE-ation harness. He's a 70 pound lab, terrier mix and pulls steadily on walks, especially if he sees a squirrel. I tried the gentle leader and easy walk harness and he hated both. The easy walk hobbled him and restricted h...

Kate Axten
Jun 18, 2016

Quality Construction